In May 2015 we did an informative post – Which social platform is best for your business? however in just over a year we have decided to do a separate one on Snapchat as its growth in popularity for businesses has been phenomenal.
According to IPSOS MRBI survey in July 2016, Snapchat is currently 28% of the of the messaging account owners in Ireland. Furthermore, 67% of the people who have it use on a daily basis. See the stats here – IPSOS MRBI Survey July 2016.
What is Snapchat?
Snapchat is a mobile photo-messaging app that allows users to take photos and short videos that remain viewable to recipients for approximately 10 seconds; after that, the “Snap” is gone.Colorful filters, face-swapping effects, messaging, and other playful functions have made this app wildly successful with people of all ages.
How can it benefit your business?
The benefit of Snapchat to a business is your exposure to your audience – your customers. The importance of brand awareness, as most business owners know, is key. Snapchat is a free way that you can get your brand out there with short snappy videos and images. You can highlight the human side of your business which is what today’s audience wants.
It is a great medium to showcase your product in real time – images of people using your product, instructional videos showing what your services offers and imaginative CTA’s getting people your website.
The secret of Snapchat is that it should be fun – this is not the medium for you to highlight your mission statement – light-hearted banter is what works.
Follow us on Snapchat – blackstairsweb