Google Analytics is a far reaching digital marketing tool, which allows you to understand how your website is performing for your business. Having spent the money on getting a website designed for your business you now want it to make it work for you.

It allows you to see what people are doing when they come to your website and therefore you can create strategies around this information to make your website really work for your business.

Here are 4 reasons to start using Google Analytics today

  1. The interface is very intuitive and easy to use. As it is Google there is endless videos and tutorials on how to use all the different options. It is also free!
  2. With the large amount data about the visitors to your website,  you can see where they are coming from, what pages they look at and what they do when they are on your site. This information can give you insights on whether your website is providing the right information to your customers
  3. Once you have set up your account and install a simple piece of code on the website, Google Analytics will start collecting data and you will be able to access the reports immediately. It is also very simple to integrate it with all your devices so you can access the information wherever you are and if you decide to use Google AdWords all the data is there to get started.
  4. There is extensive help and support available online. With documentation or video training the answers are there to any issues that you might be having.

Blackstairs Web Design uses Google Analytics on all our client’s websites and once the site is launched, we provide weekly/monthly reports setting out the information on who is using your website. So if you are looking to get your business online see our portfolio for a sample of some of our work and call us today.