To keep your website working for your business you need to keep the content on your website fresh and up to date. Keeping the content up to date on your site helps build trust between you and your customers. If your content is changing on a regular basis with information relevant to your area of business then your site will become the go to place for your customers and potential customers.
Keeping your clients informed with information relevant to them
Frequent indexing = customers finding you easily on search engines
Increasing your site’s authority on the industry your business is in
Growng the valuable keywords on your site